Business owners know how important it is to have a website for their business and they probably understand that building a blog for your home business is a great idea, too. Blogs allow you to offer current information and opinions to people visiting your site. They beef up your site so search engines find it more attractive and they help business owners establish a reputation for their business online. Unfortunately, many home working business owners are intimidated by the idea of building a blog. They might have hired someone to create their website for them and have no idea where to begin when it comes to creating a presence online. Even if they know enough to have built their own site, they might be overwhelmed by the idea of constantly updating the site with blog entries. They might also be uncomfortable writing for a public audience, especially when there is limited time and entries are usually not edited by professional editors.
If all of this sounds familiar and you are struggling with the idea of building a blog for your home business website, relax. There are plenty of ways to add blogging to your business plan without humiliating yourself or drowning in a sea of written words. If you want to create a blog, consider the following tips to simplify the process and get your blog up and running as soon as possible.
WordPress is a website that enables you to create a blog quickly, easily, and affordably for your home business. It offers simple templates to load onto your site. You can use either the WordPress.com or WordPress.org site to help you build your blog. One requires you to have a bit more knowledge than the other for building and hosting your site, but it offers more features, so choose and proceed according to your needs and experience. Regardless which you choose, both offer a simple, streamlined method for launching a home working business blog and keeping it up to date for your home working business.
Create an Editorial Schedule
Once your template is in place you need to add content to your blog. Most blogging experts recommend a consistent schedule of entries that keeps your readers coming back for more. Many people load your blog into their RSS feeds, so a notification will pop up every time you add an entry. You want to stay at the forefront of your reader’s minds, so updating on a regular basis is a great idea. This is where blogging can get dicey, even for the most secure business owners out there.
Your best bet to stay on track is to create an editorial schedule. This is a list of several month’s worth of entries. This takes away that dreaded “what am I going to write about this week?” feeling that paralyzes so many bloggers. If you have a schedule laid out you can refer to it when you need an idea. You can also deter from the schedule if a current event happens to catch your attention, but if you are stumped entirely, the schedule is there. An editorial schedule also enables you to create an organized plan for your blog entries and other business. For instance, if you are planning to run a sale on a product or service at the same time you are teaching a class concerning a topic related to that product or service, you can schedule blog entries pertaining to the subject around the same time.
Once your editorial schedule is created, it is time to start writing. Think your time would be better spent on other tasks? You are not alone. Many business owners outsource the writing of their blog entries to other people. You send them your editorial schedule and basic outlines and they return blog entries to you to post into WordPress. You can even have the outsourcer post the entry with a publishing date in the future. Once your editorial schedule is set, you can put your blog on automatic and it will stay up to date for the foreseeable future.
Make It Interactive
No matter how simple your blog or how you handle writing the content for your blog, you should make it interactive. Offer readers a chance to respond to what you are writing about. Most bloggers do this in the comments section of their blogs, but you can also offer a forum on your website to catalog conversations about blog topics.
In addition to offering a place to respond to your entries, you should also include pictures for each entry. This serves several purposes. Search engines consider blog entries with photos more interesting. So do real life readers. The more interesting you make your blog the more likely people are to stick around and browse and to return when it is updated. Preferably, you will use photos you have taken yourself. However, this is not always possible, so feel free to use stock images that are related to the topics at hand.
In addition to photos, you should also include video. Video is a great marketing tool that not only makes your website more attractive to search engines it also adds value for visitors. If a visitor can view a video of you teaching something or sharing information, it really feels as if they are getting something for the simple act of visiting your blog. Your ultimate goal should be to spread out across the Internet and include other sites such as Pinterest, Youtube, and the Instagram application in your marketing plan. All of this builds a stronger web presence and makes your business more noticeable online.
Blogging is one of the best tools you have at your disposal for helping you grow your home working business. Even if it takes a bit of planning to get your blog up and running it is worth it.